Rauw Alejandro

Despacito is a hit song from Puerto Rican singer Luis Fonsi together with Daddy Yankee was released in 2017. It became the number one streamed music at that time within six month. It was a combination of pop and reggaeton that not only brought new attention to reggaeton music, but also an increase in interest in Latin music. The Billboard Top 100 had four songs in 2016, compared to two songs in the year the year 2015. At the peak of popularity for Despacito, 19 tracks mainly in Spanish made it to the Billboard Top 100. By 2020 it will be 41 tracks from this category. After Justin Bieber released his bilingual remix of Despacito in the year 2017, a number of popular musicians began to join forces with reggaeton musicians. Drake and Bad Bunny have collaborated on MIA (2018) and Madonna and Maluma collaborated on Medellin in the year 2019. In 2020, several Reggaeton performers were complaining about the trend of the genre toward the mainstream. However, a younger generation, Rauw Alejandro, was keen to continue the evolution. It often utilized elements of electronic dance music, in addition to other styles.